To obsess over the offline and deny all the ways we routinely remain disconnected is to fetishize this disconnection. Author after author pretends to be a lone voice, taking a courageous stand in support of the offline in precisely the moment it has proliferated and become over-valorized. For many, maintaining the fiction of the collective loss of the offline for everyone else is merely an attempt to construct their own personal time-outs as more special, as allowing them to rise above those social forces of distraction that have ensnared the masses. “I am real. I am the thoughtful human. You are the automaton.” I am reminded of a line from a recent essay by Sarah Nicole Prickett: that we are “so obsessed with the real that it’s unrealistic, atavistic, and just silly.” How have we come to make the error of collectively mourning the loss of that which is proliferating?
In great part, the reason is that we have been taught to mistakenly view online as meaning not offline. The notion of the offline as real and authentic is a recent invention, corresponding with the rise of the online. If we can fix this false separation and view the digital and physical as enmeshed, we will understand that what we do while connected is inseparable from what we do when disconnected. That is, disconnection from the smartphone and social media isn’t really disconnection at all: The logic of social media follows us long after we log out. There was and is no offline; it is a lusted-after fetish object that some claim special ability to attain, and it has always been a phantom.
Facebook doesn’t curtail the offline but depends on it. What is most crucial to our time spent logged on is what happened when logged off; it is the fuel that runs the engine of social media.
Mit der zunehmenden Verbreitung von Smartphones und Tablets wird die Unterscheidung zwischen Online und Offline noch absurder erscheinen, was wiederum das Genre des einsamen Wolfs im Rudel groteskerweise weiter befeuern wird. Massenmediale Gesetzte folgen selten innerer Logik; zumindest nicht auf der inhaltlichen Ebene.