“You don’t understand,” the three-time, big-six published author told me. “Books aren’t designed for you, the customer. Today, non-fiction books are business cards–for speaking, consulting, and deals.”
To lovers of books, I’m sure this will all sound like bad news. But to non-fiction authors, it’s a reality. In some ways, it’s also a bit of a relief and an opportunity. No one is asking you to write the Great American Novel. Nor do you need to sell a million copies. You just need to own and present an interesting idea to the right people.
In this new market, anyone can be a successful author because the definition of success has changed. Readers are no longer the sole “buyers.” In fact, they may be the least important type.
Bücher als die ultimativen Visitenkarten für Autoren
Veröffentlicht am 12. November 2012 Geschrieben von Leave a Comment