How does Amazon Studios fit into that long-term strategy? It comes down to Prime, which is becoming ever more powerful for the company. Analysts estimate that Prime subscribers spend between two and four times as much on Amazon as nonmembers do. Additional features, like original shows from Amazon Studios, could reel in new types of customers. Amazon’s decision to release most episodes of its original series week to week, in contrast with the Netflix approach of unleashing them all in one bingeable bunch, supports that idea – tease your viewers, keep them coming back to the store.
Amazon is also giving everyone a free taste of its originals, having found that a good proportion of the people who sign up for free trial memberships end up as paying subscribers. The first three episodes of its series will be available for anyone to watch, but the rest are reserved for Prime.
Ich beschäftige mich seit längerem mit Amazon Prime, das zunehmend (nachvollziehbarerweise) das Herzstück von Amazon wird. Zuletzt schrieb ich hier im September über Amazon Prime: "Amazon Prime: Das größte Bündelungsexperiment der Wirtschaftsgeschichte"